Females and Financial Services – The New Majority

The Female Affect provides public speaking and consulting services to male and female financial professionals and financial service organizations across the country to grow sales and improve business functions by focusing on females and financial services. Women are not a niche market, they are one of the fastest growing wealth segments in the United States and now is the time to re-orient your practice, business or firm to serve the needs of this power demographic. Presentation and consulting topics center on evolving your business model to better serve the financial needs of women.

The Female Affect is here to help financial professionals, broker dealers and financial services organizations tap into the opportunity, talent and needs of females as it relates to financial services.

Ann M. Hughes - Founder of The Female Affect

Ann M. Hughes founded The Female Affect in 2010 after spending nearly 15 years as an executive in the financial services industry. Ann is viewed as a leading authority on the topic of women and financial services, and she is committed to making the financial services industry more “female friendly.”

Ann’s vast understanding of women’s issues and the financial services industry has made her a sought after source in the media. She has been interviewed and frequently quoted in numerous publications including The Wall Street Journal, Investment News, LifeHealthPro, ThinkAdvisor, Financial Planning and Financial Advisor.


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Long Distance Goodnight Kisses – A New Children’s Book by Ann M. Hughes

Long Distance Goodnight Kisses shares the story of a working mom traveling across the country for a job she loves but struggling to let her young daughter know her first choice was being at home with her. This is a story of how long distance goodnight kisses helped bridge the gap that distance created. My hope is that other traveling parents can read this book to their children to let them know that no matter how far away they are, love is always present.