Welcome to The Female Affect
Ann Hughes on Blog Talk Radio discussing Women & Wealth. Click here to listen.
Without dispute women represent one of the fastest growing segments of wealth and power in the United States. But when it comes to financial services, there is still a wide gap between men and women. Far fewer women seek and receive professional financial advice tailored to their preferences and life stage needs. And, the number of females entering and working in the financial services industry as financial advisors, sales professionals and executives pales in comparison to their male counterparts.
The Female Affect was founded to help address those gaps. Founded by Ann Hughes based on her ten plus years of experience in the financial services industry.
The Female Affect provides public speaking, consulting and coaching services to financial service professionals, broker dealers and financial service organizations across the country specializing in consulting and programs to grow and improve your business by focusing on females and financial services. As we know, women are not a niche market. They are one of fastest growing wealth segment in the United States and now is the time to re-orient your practice, business or firm to serve the needs of this power demographic.
Presentation and consulting topics center on re-inventing your business model to meet the needs of the female market. Additional services include coaching programs to assist females in developing their sales and leadership skills as well as programs on relationship development and resiliency in the midst of an ever changing economic environment.
Organizations, executives and sales professionals can benefit from the financial services industry and sales leadership experience combined with market research resulting in business execution found at The Female Affect.
Founder
Ann Hughes, M. Ed., founder of The Female Affect, uses her extensive experience in the financial services industry coupled with her masters’ level education in the area of organizational learning and human resource development to combine real world experience with proven best practices. Ann founded her firm after spending over a decade as an executive at ING, one of the world’s largest financial services firms, holding several senior management positions. Prior to leaving ING, Ann was Head of Strategic Relationship Management and was responsible for growing and managing all broker/dealer distribution relationships in one of the most volatile times on record in the financial services industry. From 2007-2009, Ann was the National Sales Manager for the New York Stock Exchange and the Financial Institution channels where she led a team of 65 wholesalers to achieve record sales results for ING Annuities. Under Ann’s leadership, sales increased 66% to their highest levels in company history. Ann engages clients and audiences as she shares her insights and helps both organizations and advisors grow their business.
Our Services and Client Base
Public Speaking: Organizations, Associations, Sales Professionals, Financial Advisors, Clients
Consulting: Organizations, Teams, Individuals
Coaching: Financial Advisors, Sales Professionals, Leaders
Business Building: Organizations, Financial Advisors, Sales Professionals
Our Vision
The Female Affect is committed to making the financial services industry a place where women feel welcome and at home both as professionals and investors. After all, the new majority rules!
